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Pointers for Positive Pinterest Practices
With approximately 25 million users globally, Pinterest has become increasingly popular, especially among brands. Piqora recently released a whitepaper on a set of best practices for Pinterest. Here...
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Interview with Rishi Piparaiya, Marketing Director, Aviva India
Aviva India has recently been doing a lot of interesting work on social media. Their campaign on the occasion of Father’s Day generated a lot of buzz online. We spoke to Mr. Rishi Piparaiya, Director...
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Case Study: Priyanka Chopra’s new single ‘Exotic’ feat. Pitbull
Title How we leveraged the power of a massive, passionate social media fan following to create a global buzz that pushed the song to the International Top 40 on debut. Brand Priyanka Chopra is an...
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Facebook now has 819 million monthly active mobile users
As Facebook releases latest numbers, having reached 1.15 billion monthly active users by the end of June 2013, even more significant is the steep rise in the number of people using Facebook on mobile -...
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Study: 75% of internet users engage in online shopping
India’s growing online retail and e-commerce space has been widely discussed and it is evident that shopping online has become very common among internet users. Online coupon portal Cuponation...
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Case Study: Fukrey – Surprise success of the movie boosted by social media
Title Fukrey – A film with a relatively unknown cast wins at the box office by crossing profits to over 200% with Twitter-focused activity, and continues to grow organically on social media post...
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Tata Motors, Nissan and Ford are the Top 3 most mentioned auto brands online...
Automobiles are one of the most actively discussed and researched categories on social media. Auto manufacturers are increasingly leveraging platforms like Facebook, Twitter, Youtube, blogs and forums...
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Time spent accessing the internet on smartphones and tablets surpasses time...
Recent research from comScore and mobile ad network Jumptap shows that time spent accessing the web on smartphones and tablets surpassed time spent online on the desktops this year in April. According...
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